Headshot of Kate Arends of Wit & Delight holding a cup of coffee


It was an absolute privilege talking to Kate Arends, the founder and leader of the award winning design firm and wildly popular blog Wit & Delight.  She is a St. Paul-based creative and has extensive experience in the design industry.  For over 9 years, she has created brands from the ground up and built them to thrive in all climates.  In addition to running Wit & Delight, Kate creates award-winning strategic design, marketing, and product solutions for nationally renowned brands including Target, 3M, Fossil, and Red Wing Heritage.  Her design work has been published in AIGA 365, Communication Arts, and Print Magazine.

In this interview, we discuss her early days starting out as a solo designer and how 10 years later its grown into a multifaceted, multi-platform business.  She shares about the growing pains and occasional self doubt along the way and how the struggles taught her to develop and sharpen her leadership skills.  Kate lives in St. Paul, Minnesota with her husband, 2 children, and their sweet English labrador.  We loved our chat with Kate and know you will too.

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Loves and Links:

Kate’s Current Favorite Design Show:  Fixer Upper

Kate’s Most Important Budget Accessory:  a good rug

Kate’s Favorite Indoor Plant:  Rubber Plant

Kate’s Current Favorite Book:  Women Who Run With Wolves by Dr. Clarissa Pinkola Estes 

Kate’s Tips:  ‘You are more capable than you realize‘ & ‘You don’t have to be a strategic need type-A business MBA person to have a successful business, blog, or product’

Kate’s Current Favorite Podcasts:  The GOOP Podcast, Goal Digger & My Favorite Murder

Kate’s Favorite Instagram:  Eye Swoon, Studio McGee, Half Baked Harvest

Kate’s Favorite App:  Headspace (guided meditation) & Co-Star (personalized astrology)

Kate’s Current Favorite Music:  Neko Case, Just Like Honey by The Jesus & Mary Chain, Too Sound by Phoenix 

Kate’s Current Favorite Netflix:  Maniac

Kate’s’s Favorite Life Advice:  ‘You’re not dead…the hard stuff isn’t killing you, it’s making you stronger.


Connect with Kate

Website:  www.witanddelight.com

Instagram:  @witanddelight_

Kate’s Podcast:  Finding Happy-ish by Kate Arends


Connect with Us:

Website: wegettoknow.com

Instagram: @wegettoknow


Music Provided By:

The talented Blake Atwell of Studio 1916


Podcast Edited By:

Our friends at Resonate Recordings


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