It was an absolute privilege talking to Kate Arends, the founder and leader of the award winning design firm and wildly popular blog Wit & Delight. She is a St. Paul-based creative and has extensive experience in the design industry. For over 9 years, she has created brands from the ground up and built them to thrive in all climates. In addition to running Wit & Delight, Kate creates award-winning strategic design, marketing, and product solutions for nationally renowned brands including Target, 3M, Fossil, and Red Wing Heritage. Her design work has been published in AIGA 365, Communication Arts, and Print Magazine.
In this interview, we discuss her early days starting out as a solo designer and how 10 years later its grown into a multifaceted, multi-platform business. She shares about the growing pains and occasional self doubt along the way and how the struggles taught her to develop and sharpen her leadership skills. Kate lives in St. Paul, Minnesota with her husband, 2 children, and their sweet English labrador. We loved our chat with Kate and know you will too.