Shelby Sorrel is an Austin-based influencer who has developed her brand around Austin’s diverse and thriving culinary scene. Her aesthetic is bright, warm, and colorful and focuses on the enjoyable things in life like food, friends, and a fun-loving, carefree lifestyle. Shelby is an accomplished social media strategist who has managed some of Austin’s top culinary and retail institutions. She creates paid social strategy for her clients for engagement, web traffic, and lead generation. Her passion for photography, people, and food have sprouted into a fun, bright Instagram feed where she shares everything from food to colorful murals that Austin has to offer. In this episode Shelby discusses the inner workings of her business and gives step by step advice for anyone wanting to be a local influencer in their city. We were fascinated with how the whole process works and truly enjoyed this conversation.
Shelby’s Tips: ‘Create content you love and believe in & Be authentic’
Shelby’s Current Favorite Song: Undrunk by Fletcher (everything by Fletcher for that matter)
Shelby’s Favorite Motto: ‘Borrowed breath on borrowed dirt’
Shelby’s Favorite App: Favor (Food Delivery)
What Shelby’s Reading: Becoming by Michelle Obama
Shelby’s Current Favorite Netflix: Bloodline
Shelby’s Celebrity Crush: Liam Hemsworth
Shelby Would Love to Have Coffee With: Tupac, Jesus, and Michelle Obama
Shelby’s Favorite Life Advice: ‘Never go to bed angry & Be careful what you say, can’t take words back‘
The talented Blake Atwell of Studio 1916
Our friends at Resonate Recordings
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